| Wednesday - August 6 (8:15 am - 9:45 am) |
| A. | How to Leverage Vendor Relationships to Reach Greater Profits |
Michael Reisbaum |
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Click to view handout for this program (Web Page)
Explore the benefits of "partnership" and increase your bottom line profit margin by creating and growing strong relations with your vendors. Participants will explore the vaunted "3% Rule", and the enormous impact that a little effort can provide cumulatively. Learn about the value of: Vendor Lists; Crisis Management, Vendor Go-To Personnel and many other Research Tools.
You will discover how mastering these opportunities will lead to a more successful distributorship.
You will be presented with a lively, discussion-centered forum that inspires participation and provides you with real "from the trenches" anecdotes and experiences that will educate and entertain.
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| B. | You Can Sell at Prices Higher Than Your Competition |
Ronald Baron |
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Click to view handout for this program (PDF)
Attend this presentation and you will understand the answer to the one problem that gives promotional products business owners, managers, and sales professional's sleepless nights: How do I sell against price-cutting competitors?
You will learn:
- How to face the common problem that "Your price is too high."
- How your clients' businesses really work.
- How old pricing strategies can be destructive to our industry.
- The truth behind how promotional purchasing decisions are really made.
- How to compete in ways much more important than price.
- Tricks buyers use to make you cut your price.
- Signals that indicate your price can be higher.
Understand your clients' true buying motives and start increasing your sales and PROFITS the very next day! You will leave with specific quick and easy ways to immediately begin selling more -- at HIGHER PRICES!!
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| C. | Create Apparel Merchandising Programs that Sell! |
Tom Vann |
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Click to view handout for this program (PDF)
There is huge opportunity for apparel merchandising. Of course getting in with the existing big shots is a tall order, but you don't want to start there anyway. Walk before you run. Adjust you thinking; this game is more about sell-through, not promotion. You do not need to be an industry guru to get started in this lucrative sector of the industry. What you need is just a little know how, some gumption, and great support. Learn how to streamline your process which will define accountability.
You will learn:
- Learn how create a "want" from your existing contacts
- Tips on how to "win" over existing merchandising programs
- Know the demographic & attack!
- Build a "killer" support team from design to execution
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PowerPoint Presentation
| Thursday – August 7 (8:15 am – 9:45 am) |
| D. | Increasing Margins by Expanding Customer Loyalty |
Michael Reisbaum |
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Click to view handout for this program (Web Page)
Learn how to turn Orders into Customers and Customers into Clients by understanding the difference. Discover how to get your clients to WANT to call you. Leave the Krispy Kremes and Lattes at home and turn yourself into a Product Resource for your clients. This lively, discussion filled program will elucidate tactics and best practices such as: Research Tools; Presentations; Client Management; and Expressions of Appreciation and Gratitude. Feel free to express your opinions and ideas in the open forum; learn from your presenter, your colleagues, and yourself. |
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| E. | Teach Your Clients How to Out-Market Their Competition . . . by Spending Less |
Ronald Baron |
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Click to view handout for this program (Web Page)
Attend this presentation and you will learn ways to quickly show your clients how they can out-perform their competition, without spending more and more on advertising.
You will be able to teach your clients:
- Why large advertising budgets can be wasteful.
- How to repeat an ad week after week at no extra cost.
- What's wrong with the most relied-upon advertising vehicles.
- Why your clients should smile every time they see their competitors' media ads.
- How to make sure your clients actually hear the words "Thank you" over and over for placing their ads.
Teach your clients about their customers’ true buying tendencies and how to motivate additional sales! You will leave with specific quick and easy ways to teach your clients to become the most dominant firms in their industries – while SPENDING LESS!!
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| F. | The 21st Century Paradox; Technology Used Efficiently to Get Nothing Done |
Tom Vann |
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Click to view handout for this program (PDF)
Let me guess, you start the day checking e-mail, reviewing your sticky notes, reviewing your schedule, etc, etc. Next, you reply to the e-mails, save many for later action, and stop for interruptions from co-workers and phone calls. After you have answered an onslaught of "critical" questions, discussed the weather, and added three new To Do's to your list, you glance back at your Inbox in horror! Twenty more e-mails & six of them require immediate attention. When five o'clock rolls round on Friday, you still have a mountain of tasks to complete, to which you reason "I'll catch up this weekend". Folks, let’s be honest; you'll never catch up if you continue down this endless path. It's time for a change and it is easier than you think.
Learn how to:
- Tame the "Beast of Fear" – The world will not end!
- Eliminate Don't Propagate – Learn the secrets to controlling your life personally & professionally
- Automate & Create – Cut your work day in half & get twice as much done
- Instigate to Emancipate – Challenge yourself to break the chains of the status quo & LIVE!
- It's All In the Delivery - A list of things Not to Do
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